Review Article: Social Marketing & Social Entrepreneurship-is there a match?

Abstract

Helping to solve some of the world's biggest social problems and influence behaviours that benefit individuals and communities for the greater social good; this is what distinguishes both social marketing and social entrepreneurship purpose. To dive further into these two concepts and find out whether they are really matching or not? The aim of this review is to analyse both social marketing and social entrepreneurship based on a review of the literature that will allow to highlighting the components and the need for the role of the social marketer and social entrepreneur; who play a vital role in delivering social changes for the benefit of our communities. This review paper examines the high Similarities and complementarity between both concepts and summarizes the new developments that could be expected in the near future. Finally, the fact of discovering if both concepts are matching or not is more than an assumption. Rather, it is a reality that imposes itself in order to participate in the unification of effort for more social change.

Keywords: Social Marketing, Social Entrepreneurship, Social change.