The Effect of Proactive Personality on Innovative Work Behavior With Creative Self Efficacy As A Mediator (Study On Smes Woven Pandanus Kebumen)
Abstract
The purpose of this study was to examine the effect of proactive personality on innovative behavior with creative self-efficacy (CSE) as a mediator. This research was carried at UMKM Woven pandanus, in Kebumen Regency with a total of 80 UMKM respondents. This study uses a quantitative approach with path analysis statistical test tools (path analysis). The results showed that proactive personality, creative self-efficacy (CSE) influence innovative behavior. In addition, CSE has been proven to mediate the relationship between proactive personality and innovative behavior.
Keywords: Proactive Personality, Creative Self Efficacy, Innovative Work Behavior,
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