Green Dynamic Capability Analysis: Study on SME Sustainable Fashion in Semarang

Irmawati Bernadeta, Lucia Hari Patworo, Menik Srining Prapti


The purpose of this study is to describe the green dynamic capability of SMEs in sustainable fashion in Semarang. Green dynamic capability is part of the dynamic capability that applied to the environment. The Resource Based View (RBV) approach shows that dynamic capabilities need to be owned by companies and can create a competitive advantage to be able to compete with other companies. Currently the fashion industry has a tremendous impact on environmental pollution so that Sustainable fashion is a new perspective. Green dynamic capability in this study is viewed from 3 dimensions, namely resource integration capability, resource reconfiguration capability and environmental insight capability. The research sample is 10 SMEs Sustainable Fashion. Methods of data collection with structured interviews and analyzed descriptively. The results of the study indicate that the dimension of resource integration capability, respondents have internal and external resources that are able to support their business. Dimensions of resource reconfiguration capability, respondents educate employees and families and try to find the uniqueness of the products produced. In the environmental insight capability dimension, respondents gain insight independently and also learn from communities and associations 

Keywords: green dynamic capability; sustainable fashion 

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