Employer Branding: Strategic Implications to Attract Millenials Workforce
The purpose of this study is to analyze the effect of public perception, information disclosure,
organizational attractiveness, company reputation, and organizational respect on intention to apply
for a job in the millennial generation. This research is descriptive and quantitative. Data collection
is done by several methods, namely by using a questionnaire. This research was conducted at
Universitas Jenderal Soedirman, Purwokerto. The target populations in this study are final year
students at Universitas Jenderal Soedirman. The sample in this study was determined by a nonprobability
sampling technique, namely the purposive sampling method. The hypothesis testing
method used descriptive analysis techniques, classical assumption tests, and regression analysis
with the SPSS program. The results showed that Employer Branding consisting of public
perception, information disclosure, organizational attractiveness, company reputation, and
organizational respect have a positive influence on intention to apply for a job in the millennial
Keywords: Employer Branding, Intention to Apply for a Job
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