How to Develop SME's Creativity? An Empirical Study On SME's Creative Industry in Kebumen Regency

Muhamad Salim, Siti Zulaikha Wulandari, Ratno Purnomo


Creativity and innovation are critical factors for organizational performance. Encouraging
creativity and innovative behavior will develop SME‘s competitive advantage. SME‘s owners or
leaders need have to improve their creative thinking power because it is considered as an
important asset for them. This study aims to examine the effect of employee support and family
support on the creativity of SME‘s owners. The research model was tested in the context of the
creative industry sector of SMEs in Kebumen Regency area. Data was collected by distributing
questionnaires to 100 respondents. Sampling method applied is non-probability sampling. Path
analysis with Smart PLS 3 software was used to test the research model. This study raises the
hypothesis that intrinsic motivation, employee support and family support have a positive effect
on creativity, employee support and family support have a positive effect on intrinsic motivation,
and intrinsic motivation can mediate the effect of employee support and family support
Keywords: creativity, intrinsic motivation, employee support, family support.

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