Proactive Personality and Creativity: The Role Mediating of Meaning of Work

Aliffia Fatma Syamsiar, Achmad Sudjadi, Dwita Darmawati


This research was conducted to determine the level of creativity in small business actors in Gresik
by taking 36 samples of respondents who showed the results of the hypothesis which were all
accepted so that the meaning of work could mediate proactive and creative personality. The analysis
tool uses partial least square (PLS). Based on the results of PLS, it shows that meaningful of work
has a positive mediating relationship on proactive personality and creativity to business owners in
Keywords: Proactive Personality, Meaning of Work, Creativity

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