The Role of Villagers Melung as a Social Innovations to Advocacy the Pagubugan Melung Tourism Through the Involvement

Lusi Suwandari, Devani Laksmi Indyastuti, Meutia Karunia Dewi


This study aims to determine the positive relationship between social innovation, involvement and advocasy
tourism in the Melung Community.
The hypothesis test will be conducted between social innovation and advocacy tourism through community
involvement. The amount pf research sample is 100 melung villagers who have the criteria of age 18 to 50
years and familiar with social media. Path analysis test is used to test the hypothesis which results that
social innovation and engagement have a positive effect on advocacy and involvement variable is able to
mediate the relationship between innovation and advocacy.
Keywords: Social Innovation, Involment, Advocay, Village Tourism

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