MSMEs Sustainability Strategy during the Covid-19 Pandemic Through the Digital Economy Literacy Movement

Abstract

Micro, Small and Medium Enterprises (MSMEs) have long been understood to have a significant role in economic development. In the history of the Indonesian economy, MSMEs are the pillars of the national economy. When the national economy dims, MSME actors can save the slump in the national economy. During the COVID-19 pandemic, the challenges of MSMEs are getting tougher. MSMEs are directed to coexist with the pandemic, namely, living a new everyday life. The challenges of MSMEs in the new normal era, such as increasing unemployment and poverty and the decline in the global economy, have become a momentum for adaptation in maintaining business continuity. This study aims to find a strategy for the digital economic literacy movement for MSMEs to survive and be sustainable in the new normal era. MSMEs that are successful in shifting both behaviour and economic activity will be able to become the winners. This study used the descriptive qualitative method. The digital financial literacy movement is a combination of economic literacy and digital literacy, namely the skills to understand and use information about the economy from various sources displayed on the internet. The literacy movement aims to improve critical, creative, and positive thinking skills using digital media in MSME business activities.