Strategy For Organic Coconut Sugar Market Explanation Through Digital Marketing At Kub Central Agro Lestari Purbalingga

Nur Chasanah, Ade Irma Anggraeni, Wita Ramadhanti, Jaryono Jaryono


Organic Coconut sugar is one of Indonesia's natural products with high competitiveness in the domestic and international markets. However, the fulfillment of the demand for the large organic coconut sugar market is still met not by direct producers but through various sales intermediaries. This study aims to analyze the extent to which the use of digital marketing that has been implemented by KUB Central Agro Lestari has been able to affect the marketing of organic coconut sugar products. This research is an experimental study with indicators of success, including 1) measurable digital marketing implementation planning; 2) Measurable preparation for the implementation of digital marketing implementation; 3) Measuring the effectiveness of the implementation of digital marketing implementation; 4) Measuring the obstacles faced in the implementation of digital marketing implementation, and 5) Formulation of recommendations for the implementation of digital marketing. Based on the research conducted, KUB Central Agro Lestari currently has a website that is equipped with features that help in digital marketing. Through this website, it is hoped that KUB CAL can sell its products without going through intermediaries.

Keywords: Digital Marketing; Organic Coconut Sugar.

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