Image Of Mas Kembang Tourism Park In Tourism Marketing PerspectiveIn Banyumas District

Eko Harinatalistini, Adi Indrayanto, Ary Yunanto


Taman Mas Kemambang has potential that needs to be developed. Therefore, a development strategy is needed so that the image of Taman Mas Kemambang can continue to be built and can develop and increase the interest of tourists to visit again. The research method used is a qualitative research method. Data collection is done by interview, observation, and documentation. The sampling technique used purposive sampling. The validity of the data used is the data triangulation method. The data analysis technique used is interactive analysis technique (data reduction, data presentation, and conclusion drawing). The instruments used are the opinions of tourist visitors, Micro, Small and Medium Enterprises, hotels, restaurants around tourism, and public opinion.

Seeing the market potential in Mas Kemambang Floating Park, it has a great opportunity to be developed into a millennial tourist location that suits market needs. From the results of the research, it is known that the tourism marketing strategy carried out by the BanyumasDinporabudpar is to innovate the development of the diversity of tourist facilities including renovating existing facilities and adding a number of new rides. From the results of the study, it is known that the impact of developing tourist vehicles on the image or brand image in the eyes of the community can continue to be well developed, continue to grow and increase tourist interest to visit again.

Keywords: Marketing Strategy, Tourism Object Development, Taman Mas Kemambang

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