Marketing Analysis Mix-7p (Product, Price, Promotion, Place, People, Process, And Physical Evidence) On The Purchase Decision Of Beauty Products And Services Kiwi Clinic Purwokerto

Intan Indah Sofiyani, Agus Suroso, Lusi Suwandari


The purpose of this study was to analyze the Marketing Mix-7P (product, price, promotion, place, people, process and physical evidence) on the purchasing decisions of beauty products and services at Kiwi Clinic Purwokerto. This type of research uses quantitative research. The object of this research is customers of Ciwi Clinic beauty products and services in Purwokerto. The sampling technique in this study used purposive sampling by considering certain criteria .The sample used in this study were 135 respondents. Data analysis used multiple linear regression analysis. The results of the analysis show that simultaneously and partially product, price promotion, place, people, process and physical evidence have an effect on purchasing decisions for Kiwi Clinic Beauty Products and Services Purwokerto.

Keywords: Product, price promotion, place, people, process ,physical evidence of Purchase Decision

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