How Virtual Experiential Marketing Designs Customer Intention?

Tiladela Luhita, Monica Rosiana

Abstract


Throughout the year, the internet has become one of the critical elements of a business. A company that invests its business on the internet platform demonstrates a better business performance. As a result, internet marketing encourages whole new genres of experience, but prior studies show some scarcity in that field. So this research will try to fill that gap by studying how virtual experiential marketing (VEM) generates customer intention.
Keywords: Virtual experiential marketing; online browsing intention; online purchase intention


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References


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