Techno-Social Commercepreneurship: Opportunities and Changllenges for Culinary MSMES

Suliyanto Suliyanto, Weni Novandari, Dian Purnomo Jati, Daffa Redika Fauzi

Abstract


This study aims to determine the strategic position of Culinary Small and Medium Enterprises (MSMEs) in Banyumas Regency that use social media to run their business. The respondents in this research are culinary MSMEs in Banyumas Regency who use social media to run their business. To determine the strategic position, General Electrics (GE) analysis is used.The research results show that the strategic position of culinary MSMEs in Banyumas Regency isuse social media to run their businesshas medium attractiveness and average competitive strength, so a suitable development strategy is to identify growth segments, specialize and invest selectively. Keywords: culinary MSMEs, social media, SWOT analysis, General Electric (GE) analysis.

Full Text:

PDF

References


Ahdiat, A. (2022). The majority of micro-small industries operate in the food sector. Databox.

https://databoks.katadata.co.id/datapublish/2022/03/30/mayoritas-industri-mikro-minimal-bermobildi-sector-makanan

Arshad, M. (2020). The importance of learning orientation and entrepreneurial orientation on SMEs

performance. Int. J. Disaster Recovery Bus. Continuity, 11(1), 1220–1228.

Baethge, C., Klier, J., & Klier, M. (2016). Social commerce—state-of-the-art and future research directions.

Electronic Markets, 26, 269–290.

Borah, P.S., Iqbal, S., & Akhtar, S. (2022). Linking social media usage and SME's sustainable performance:

The role of digital leadership and innovation capabilities. Technology in Society, 68, 101900.

https://doi.org/https://doi.org/10.1016/j.techsoc.2022.101900

Busalim, AH, & Hussin, ARC (2016). Understanding social commerce: A systematic literature review and

directions for further research. International Journal of Information Management, 36(6), 1075–1088.

https://doi.org/10.1016/j.ijinfomgt.2016.06.005

Fischer, E., & Reuber, A. R. (2011). Social interaction via new social media: (How) can interactions on

Twitter affect effective thinking and behavior? Journal of Business Venturing, 26(1), 1–18.

https://doi.org/https://doi.org/10.1016/j.jbusvent.2010.09.002

Han, H., Xu, H., & Chen, H. (2018). Social commerce: A systematic review and data synthesis. Electronic

Commerce Research and Applications, 30(May), 38–50. https://doi.org/10.1016/j.elerap.2018.05.005

Indriantoro, N., & Supomo, B. (1999). Research and business methodology. Yogyakarta: BPFE

Yogyakarta.

Jussila, J. J., Kärkkäinen, H., & Aramo-Immonen, H. (2014). Social media utilization in business-tobusiness relationships of technology industry firms. Computers in Human Behavior, 30, 606–613.

https://doi.org/https://doi.org/10.1016/j.chb.2013.07.047

Li, X., He, X., & Zhang, Y. (2020). The impact of social media on the business performance of small firms

in China. Information Technology for Development, 26(2), 346–368.

https://doi.org/10.1080/02681102.2019.1594661

Puriwat, W., & Tripopsakul, S. (2021). Explaining Social Media Adoption for a Business Purpose: An

Application of the UTAUT Model. In Sustainability (Vol. 13, Issue 4).

https://doi.org/10.3390/su13042082

Rahma, NN (2023). Indonesia's Entrepreneurship Ratio Must Be 4% To Become A Developed Country.

Valid News. https://validnews.id/economic/rasio-kewirausahaan-indonesia-besar-4-untuk-jadinegara-maju

Sulastri. (2022). The Important Role of MSMEs in the Threat of Recession Issues. Ministry of Finance of

the Republic of Indonesia. https://www.djkn.kemenkeu.go.id/kpknl-baikpapan/baca-

article/15677/Peran-Penting-UMKM-dalam-Ancaman-Isu-Resesi.html#:~:text=UMKM is able to

absorb 97 percent , the absorption of labor is very large


Refbacks

  • There are currently no refbacks.