Techno-Social Commercepreneurship: Opportunities and Changllenges for Culinary MSMES

Suliyanto Suliyanto, Weni Novandari, Dian Purnomo Jati, Daffa Redika Fauzi


This study aims to determine the strategic position of Culinary Small and Medium Enterprises (MSMEs) in Banyumas Regency that use social media to run their business. The respondents in this research are culinary MSMEs in Banyumas Regency who use social media to run their business. To determine the strategic position, General Electrics (GE) analysis is used.The research results show that the strategic position of culinary MSMEs in Banyumas Regency isuse social media to run their businesshas medium attractiveness and average competitive strength, so a suitable development strategy is to identify growth segments, specialize and invest selectively. Keywords: culinary MSMEs, social media, SWOT analysis, General Electric (GE) analysis.

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