Navigating Market Dynamics: Formulating Marketing Performance Programs for Fertilizer and Pesticide Distribution Companies

Abstract

Dynamic changes in the business environment the business environment continues to change rapidly, influenced by factors such as technological advances, regulatory changes, and market trends. Improving operational efficiency Operational efficiency is the key to improving a company's profitability and competitiveness. Fertilizer and pesticide distribution companies need to ensure that business in the industry is sustainable. Research on the formulation of marketing performance programs can help the company to identify ways to improve its business sustainability, and can increase its chances of achieving long-term success in this competitive and dynamic industry. Data collection was carried out through distributing questionnaires given to fertilizer and pesticide distribution companies that have been determined and sampled for research, then analyzed using SEM-PLS analysis. These factors are product diversification has a positive effect on business sustainability, product diversification has an effect on marketing performance, strengthening distribution networks has a positive effect on business sustainability, strengthening distribution network networks has a positive effect on marketing performance, increasing operational efficiency has a positive effect on business sustainability, and increasing operational efficiency has a positive effect on marketing performance marketing performance program is a system designed to measure the effectiveness of various marketing activities that have been carried out by fertilizer and pesticide distribution companies. By evaluating these programs, companies can identify best practices, uncover areas that need improvement, and allocate resources more efficiently. Some of the programs that can be implemented include marketing ROI analysis, marketing performance dashboards, customer satisfaction surveys, social media sentiment analysis, customer loyalty programs, A/B testing, customer lifecycle analysis, and competitor analysis. By implementing these programs consistently and conducting regular evaluations, companies can improve marketing performance, achieve sales targets, and strengthen their position in the market.

Keywords: marketing performance; distribution companies; fertilizers; pesticides