Preliminary Study of Factors Influencing Home Purchase Intentions Among Generation Z in Banyumas and Surrounding Areas

Abstract

This preliminary study aims to analyze the factors influencing the home purchase intentions of Generation Z in Banyumas and surrounding areas. Generation Z, who grew up in a digital and rapidly changing economic environment, faces unique challenges in homeownership. Key factors such as economic pressures, social status, lifestyle preferences, and financial literacy play a pivotal role in shaping their decisions. Rising property prices and limited access to affordable financing are significant barriers, while cultural values and the desire for long-term stability influence their preference on home ownership. Through qualitative research methods, including in-depth interviews, this study seeks to discover the influencing variables of Generation Z home purchasing intentions in Banyumas and its surrounding areas.

Keywords: Generation Z; home purchase intention; Banyumas; economic factors; social status; lifestyle preferences; homeownership