Investigating The Interplay Of Technological Stance, Operational Flexibility, And Resource Acquisition In Fostering Msme Longevity

Abstract

This study aims to evaluate the influence of process adaptation, technology posture, and experimentation (PAE), and technology sourcing on proactive collaborative technology strategy and its impact on sustainable performance of MSMEs. Through comprehensive data analysis, it was found that technology posture has a significant influence on proactive collaborative technology strategy. MSMEs that have technological readiness, commitment to innovation, and management support for the use of technology tend to develop more collaborative and proactive technology strategies. Process adaptation and experimentation were also found to have a significant influence on proactive collaborative technology strategy. This shows the importance of flexibility and innovation in business processes as the key to successful technology adoption. In addition, effective technology sourcing, whether through purchasing, partnerships, or internal innovation, plays an important role in driving proactive collaborative technology strategy.The results of this study also show that proactive collaborative technology strategy has a significant impact on sustainable performance of MSMEs. A collaborative approach in technology strategy not only helps in effective technology adoption but also contributes to sustainable business performance in the long term. These findings provide important insights for MSMEs, stakeholders, and researchers in the field of technology management and innovation regarding the factors that influence the success of technology adoption in MSMEs

Keywords: Technology Posture, Technology Sourcing, PAE, Technology Strategy, Sustainable Performance