Antecedent of Tourist Revisit Intention to Dieng Destination in Central Java Province

Abstract

This study aims to examine the influence of tourism image, experience value, and satisfaction on the intention to revisit a tourist area. This study uses associative analysis to determine the relationship between two or more variables. This study was conducted in Central Java Province, Indonesia, especially in the Dieng tourist area. The population of the study was tourists visiting the tourist area around Dieng whose number could not be determined. The sample size was determined at 140 samples, derived from 93% of the number of questionnaires returned after being distributed online by the researcher. The approach used in this study was a purposive sampling approach, and data processing was carried out using simple multiple regression using SPSS 26 software. Empirical findings show that although tourism image does not have a significant effect, and the direct effect of experience value has an insignificant effect. However, through satisfaction with tourism experience, experience value has a significant effect on the intention to revisit a tourist destination.

Keywords: Experiental Value; Experiental Satisfaction; Tourism Image; Revisit Intention