The Effect Of Halal Certification On Purchase Intention And Attitude As Mediation In Banyumas Regency (Frozen Food)

Abstract

Study This aiming For know connection between halal certificate and attitude towards halal as variable mediation that influences intention buy in Regency Banyumas . Research This carried out in the Regency Banyumas, Central Java, with involving  Respondents 120 respondents consumer product eating . Data collected through questionnaire and interview with use scale linkert 1 -5 for measure perception respondents . Data analysis was carried out with use Structural Equation Model Partial Least Squares (SEM-PLS) method for test connection between variables . Research This find that halal certification has influence positive to intention buy , and attitude towards halal plays a role as variable significant mediation . Research results This expected can give contribution to understanding about factors that influence intention buy halal products and provide recommendation for stakeholders​ interest For increase halal awareness and certification in society .

Keywords: Halal Certification, Attitude toward halal, Purchase intention