Social Media Development and Management of DOI Café Ciamis

Abstract

The purpose of this community service is to encourage entrepreneurship and provide training in social media usage skills to increase sales of DOI Caffe in Ciamis. This community service provides assistance by encouraging entrepreneurship and providing new skills, such as the use of social media and marketplaces to increase sales. The main target of this community service is DOI Cafe management. As a result, management becomes more motivated to do business, learn how to use marketing in a better way, and develop new innovations that can increase the value of production products. The results of the study show that the use of social media by DOI Café Ciamis has succeeded in increasing interaction with customers. Platforms such as Instagram and TikTok are used to promote products, organize events, and communicate directly with consumers. In addition, management that is responsive to customer feedback on social media also strengthens consumer loyalty.

Keywords: Social Media, Café, Digital Marketing, Marketing