The Importance of Obtaining Halal Food Certification for SMEs in Barlingmascakeb

Abstract

Halal certification is a crucial element for Small and Medium Enterprises (SMEs) in Barlingmascakeb, Indonesia, especially in the food sector. This certification assures consumers that the products offered comply with Sharia standards, thereby enhancing consumer trust and improving market competitiveness. This community service report explores the importance of obtaining halal certification, its benefits in improving product quality, and its role in expanding both domestic and international markets. Additionally, the report identifies the specific challenges faced by SMEs in Barlingmascakeb, such as lack of knowledge and high certification costs, and offers recommendations for overcoming these obstacles. Field research and data from LPPOM MUI confirm that raising awareness about halal certification can significantly contribute to the growth and sustainability of SMEs in the region, particularly in catering to the growing demands of Muslim consumers.

Keywords: SMEs; Halal Certification; Competitiveness; Product Quality; Market Expansion