"Titip Temani" Strategic Assistance: From Local Flavors to Special Culinary Experiences in Purwokerto

Abstract

This article focuses on the handling and assistance of the "Titip Temani" restaurant MSME in Purwokerto. This restaurant faces challenges in increasing sales, especially in utilizing digital platforms such as Instagram, WhatsApp, and food delivery services (GoFood, GrabFood, ShopeeFood). The main objective of the intervention is to help the restaurant optimize the use of these digital platforms to increase the number of orders and overall revenue. Through mentoring activities, the team provided training on digital marketing strategies, including content creation on Instagram, using WhatsApp Business to communicate directly with customers, and registering and managing menus on food delivery platforms. This activity was followed by monitoring and evaluation to measure the effectiveness of the strategies implemented. The results of the intervention showed a significant increase in the number of orders through digital platforms. The use of Instagram as a promotional tool succeeded in attracting more customers, while WhatsApp made the ordering process easier. The three food delivery platforms (GoFood, GrabFood, ShopeeFood) contributed the most to the increase in restaurant sales. The restaurant also experienced an increase in revenue after implementing this digital strategy.

Keyword : digitalization, culinary, business management, marketplace