Business Development Strategy of MSME Moringa Cake and Bakery through Digital Transformation

Abstract

Moringa Cake and bakery has been established in Cilacap since 2023. The market potential in developing a food business made from moringa leaf powder is actually quite large but often faces challenges in terms of marketing, operational efficiency, and wider market penetration. This dedication to the community activity aims to develop a business strategy for Moringa Cake Bakery through a digital transformation approach. This PKM activity is carried out by covering target analysis, data collection, and processing accompanied by stages of digitalization strategies specifically designed to help MSME owners. Results of the study: Rebrand Moringa Cake and Bakery on Instagram social media, provide customer service contact persons on WhatsApp social media, and start a digital transformation on Shopee e-commerce. Conclusion: Based on the results of the study, the digital transformation implemented in the Moringa Cake and Bakery MSME shows significant progress in terms of marketing and sales

Keywords: Business Development Strategy, Msme, Digital Transformation