Online Sales Optimization At Taylor Thrift Fashion Store

Abstract

This community service activity aims to help the Taylor Thrift fashion store develop its business by using digital marketing so that sales can be done not only offline but also online. The problem faced by the Taylor Thrift store is the limitation in implementing the right digital marketing strategy. The methods used are discussions, interventions and digital marketing training using the shoppe, instagram and tiktok platforms. In addition, it also uses endorsements. The expected benefits are increasing sales and building a loyal customer base with a repeat purchase rate.

Keywords: digital marketing, platform, online sales