Building memorable experiences: the effect of authenticity and experiencescape on memorable experiences and revisit intention (Study on visitors to tourist attractions in Banyumas Regency)

Abstract

This study aims to determine the effect of authenticity and experiencescape on the intention to revisit natural tourist attractions in Bayumas Regency with memorable experiences as mediation. The sample in this study was taken using a non-probability sampling technique with a purposive sampling method. The number of respondents was 120 respondents from the population of visitors to natural tourist attractions in Banyumas Regency. Using SEM analysis with AMOS software shows the results that authenticity has a positive effect on memorable experiences, experiencescape has a positive effect on memorable experiences, memorable experiences have a negative effect on revisit intentions, authenticity has a positive effect on revisit intentions, experiencescape has a no effect on revisit intentions, memorable experiences can not mediate the relationship between authenticity and revisit intentions, and memorable experiences can not mediate the relationship between experiencescape and revisit intentions. This study can be implied for managers of natural tourist attractions in increasing revisit intentions.

Keywords: authenticity, experiencescape, memorable experience, revisit intention, natural tourism.