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Bagaimana Menggapai Keunggulan Bersaing Yang Berkelanjutan

Ade Banani


Porter comes up with the question: why do some social groups, economics
institutions, and nations advance and prosper? This becomes a magnet for writers,
companies, and consultants to understand what factors had by companies in terms of a
competitive advantage and how it can be enhanced. To answer the question above we
have to begin by understanding the meaning of competition as term having much
meaning for economic prosperity a nation. The principal economic goal of nation is to
produce and raise standard of living for its citizens. The ability to do so depend not on an
idea of competition itself but also on the productivity involving a nation’s resources
(labor and capital) is employed.
By emerging and existing globalization, the competition has been an
international issue. Thus, companies have to compete tightly with other companies
selling their products and employing resource of component in and from worldwide. As a
result, if we want to keep our company survives in the long‐term period, understanding
sustainable competitive advantage is a must.
Various ways and strategies that must be applied by companies to achieve their
goals having had determined before. Thus, companies should pay more attention on
factors first, they always should strengthen their company’s position in terms of
products, price, quality and even their service especially in terms of continuous
innovation. In addition, they must monitor their competitor’s product including some
facilities offered and promised by their competitors.

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