Service Value dan Pengetahuan Lingkungan sebagai variabel Anteseden Kepuasan terhadap Niat Menggunakan Transportasi Umum

Abstract

Today, the increase of air pollution is effected by using private transportation as one of global issues including in Indonesia. This study aims to analysis service value and environment knowledge toward re-use intention of public transportation. The consumers of Batik Solo Trans (BST) were respondents of this research. This study using purposive sampling method with purposive sampling method criteria was consumers who intend to become passenger again. There was 297 participants that completed the questioner. After testing with SEM GeSCA, the result showed that environment knowledge does not effect on satisfaction (CR:1.34) but service value influences satisfaction ( CR:14.48) and also influences the Re-Use Intention (CR:3.32). Finally, the satisfaction effects to Re-Use Intention (CR:2.08). That results indicate that citizens do not consider about environment yet but would prefer on transactional area specifically related to public transportation. Keywords: Service Value, Environment Knowledge, Satisfaction, Re-Use Intention