Adopsi E-Marketing oleh Koperasi dan Usaha Kecil dan Menengah (UKM) di Kabupaten Banyumas

Abstract

The problem faced by conventional cooperative over the years is the lack of younger members of the cooperative. Problem faced by SMEs over the years is stagnant and even decreased income in recent years. Meanwhile on the other hand, information technology makes millions of people access the internet every day and those people even do business through internet. To adapt to the rapid development of business, cooperatives and SMEs in Banyumas should be able to use information technology to manage problems encountered over the years. E-marketing is one of the strategic use of information technology that can be used by cooperatives to reach younger members and can be used by SMEs to reach wider market therefore it could increase their income. Through the adoption of e-marketing, there will be transformation of cooperatives and SMEs from conventional ones to modern ones. Key words: Cooperative, SME, E-marketing, Banyumas