REORIENTASI JARINGAN PEMASARAN UMKM DI ERA GLOBALISASI DAN OTONOMI DAERAH

Abstract

Region autonomy and free trade will give positive impact for national and region development especially give opportunity in trade and region investment. Its trade and investment then will increase income in national and region economic growth, so national development and region getting accelerated. On the other side, free market can also evoke negative influence for national and region economy such as decreasing goods and service production and national economic sectors by extern states. But negative influence of this free market will only happen if we are not effectively and efficient in seizing free trade opportunity. Entering economic new tren, SMEs have to determine appropriate strategy for winning competition. The economic new tren has the characteristics which are dynamic, has global competitivness, and increasing network. For this, SMEs need to focus on winning competition in penetrate global market. This paper discusses small business marketing network for winning competition at globalization era and region autonomy.