UMKM DAN PENGGUNAAN E-MARKETING DALAM KEGIATAN USAHA DI JAWA TENGAH DAN DAERAH ISTIMEWA YOGYAKARTA

Abstract

The purpose of this study was to determine the activities and strategies of marketing and e-Marketing MSMEs in Jawa Tengah and Yogyakarta. The development of communication media either through conventional means and the internet have happened a very significant development, especially for the media over the Internet has been an improvement doing business from traditional to electronic. MSMEs are the spearhead of Indonesian businessmen need some improvement, especially in strategic planning, marketing and e-marketing, which have been known not understand quite well the marketing pattern of effective and efficient. The research methodology used is : situation analysis, marketing surveys, and emarketing strategy planning for MSMEs in Central Java and Regional Special Yogyakarta. Results from the study MSMEs showed that in general MSME’s continued to operate in ways that conventional marketing and only a few who have done marketing activities using the medium of e-marketing. Still found many weaknesses of MSMEs in understanding the elements 7 P in marketing activities, so that it becomes a constraint to increase sales and become the weak point of the competitiveness of MSMEs in the national arena, let alone globally. Keyword : micro, small and medium, situation analysis, survey, e-marketing strategy.