EKSPLORASI PELUANG PASAR POTENSIAL UNTUK PENINGKATAN PENJUALAN PRODUK UMKM

Abstract

Empowerment and development of MSMEs have to be performed continuously , especially for marketing and business competition area. The threat from foreign competitor that happen globally should be anticipated smartly by using domestic market opportunity. The market opportunities are provided at public facilities, such as schools, colleges, mosques, airports, seaports, and some places like that. That public facilities can be used optimally to sell products of MSMEs. The success of MSMEs products marketing needs to be supported by developing organization such as wholestock, distribution channels, and excellent service to customer. Keywords ; Market Opportunities , Wholestock , Distribution Channels, Excellent Service