STRATEGY FOR THE DEVELOPMENT OF BATIK MUSEUM TOURISM IN PEKALONGAN CITY

Yunia Arien Fairizta, Suharno Suharno, Nurul Anwar

Abstract


The batik museum is one of the cultural assets of Pekalongan City's regional government that has historical value regarding the history of batik cloth. However, the potential that supports the position of the batik museum as a tourist destination in Pekalongan City still faces several challenges, namely the weak role of the government in managing cultural assets, especially in its use as a tourist attraction. The purpose of this study was to formulate a tourism museum development strategy for batik in Peklaongan City. The analysis techniques in this study are descriptive qualitative analysis, content analysis, IFAS EFAS and SWOT matrix. The results of IFAS and EFAS analysis show that the batik museum uses the SO strategy, which is a strategy that is based on the strengths and opportunities possessed by the batik museum. Based on the results of the analysis of internal and external factors using the SWOT matrix, there are four main strategies of batik museum development that can be implemented, namely holding events and collaborations with other agencies, conducting more in-depth promotion and approaches to the community, and utilizing technology development to the full.

Keyword: Tourism development, Batik Museum, SWOT


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References


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