MODEL MULTIVARIATE FAKTOR PENENTU KEPERCAYAAN DIRI PEDAGANG KECIL DI BANYUMAS

Abstract

Small Businesses are growing in importance. Hundreds of small businesses open
every month. Small business as one that is independently owned and operated are 402
units in Banyumas Regency. Some factors have influenced the small businesses growth.
The purpose of this research is to analyze the influence of motivation and internal locus
of control with moderation of commitment toward the self-efficacy of the small
businessmen in Banyumas Regency.
The result of this research shows that self-efficacy of the small businessmen are
directly influenced by motivation and internal locus of control. Relationships between
motivation and self-efficacy are moderated by the commitment, but the relationships
between internal locus of control and self-efficacy aren’t moderated by the commitment
of the owners.