Kontrak Psikologis dalam Pengelolaan Karyawan Generasi Z di Era Digital
Abstract
Kontrak psikologis bersifat dinamis dan terwujud dalam bentuk employer branding sebagai pemahaman atas orientasi kerja generasi Z di era digital. Telaah ini berkontribusi dalam menjelaskan mekanisme pengelolaan ekspektasi generasi Z melalui wellbeing baik aspek intrapersonal maupun interpersonal. Perspektif eudaimonic menjadi relevan untuk mencapai keselarasan orientasi kerja generasi Z dan karakteristik pekerjaan di era digital.
Kata Kunci: Generasi Z, Kontrak Psikologis, Wellbeing
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