Digitization System Of Gegesik Kulon Tourism Village Using Swot Approach

Dicky Satria Ramadhan, Suharno Suharno, Irma Suryahani

Abstract


The government is targeting the development of independently certified Tourism Villages in various villages. The development of Tourism Villages is a development program that can encourage economic growth in the village. The development of a tourism village does not always focus on the development of natural tourism alone but other potentials that are unique and represent the characteristics of the village. Gegesik Kulon Tourism Village is a village with cultural and artistic potential that is still sustainable. Gegesik Kulon Tourism Village became the second best tourism village in Indonesia in 2021. However, limited information, promotion, and digital tourism systems are problems faced in developing the tourist village. Visits that tend to fluctuate and the lack of digital innovation in developing tourist villages are problems in developing digital tourism systems. This research uses a SWOT approach to identify the ideal digitalization system strategy to be developed in Gegesik Kulon Tourism Village. Data was obtained directly by selected respondents who have more authority and knowledge of the development of tourist villages. The results showed that an aggressive strategy in quadrant I was chosen because the potential of Gegesik Kulon Tourism Village was considered feasible to develop. Optimizing internal strengths and maximizing external opportunities in the development of tourism digitalization can be through creative content and other digital strategies. This not only introduces culture and art in the village but also promotes regional tourism in the Gegesik Kulon Tourism Village.

Keywords: aggressive, digital, gegesik, swot, tourism, village.


Full Text:

PDF

References


Anggariani, P. & Paramartha, I.G.N.D. 2021. Digital Tourism Transformation (Virtual Traveling) Sebagai Solusi Dampak Covid-19 Pada Sektor Pariwisata Di Desa Kampial, Bali. Jurnal Pengabdian Masyarakat: EMPOWERMENT, 4(1): 71–77.

Ariyani, N., Fauzi, A. & Umar, F. 2020. Model hubungan aktor pemangku kepentingan dalam pengembangan potensi pariwisata Kedung Ombo. Jurnal Ekonomi dan Bisnis, 23(2): 357–378.

Asmin, F. 2018. Ekowisata dan Pembangunan Berkelanjutan: Dimulai dari Konsep Sederhana. Bogor: IPB Press.

Astutik, M. & Putra, Y.P. 2021. Membangun Manajemen Desa Wisata Sumber Celeng Di Tengah Pandemi Covid-19. Prosiding Snebdewa. hal.155–160.

Barykin, S.E. & Poza, E.D. La 2021. Tourism Industry: Digital Transformation. Hershey, Pennsylvania: IGI Global.

Dienaputra, R.D., Yuniadi, A. & Yuliawati, S. 2021. Multikulturalisme Kebudayaan Daerah Cirebon. Jurnal Panggung, 31(2): 250–262.

Fairizta, Y.A., Suharno & Anwar, N. 2019. Strategy for the Development of Batik Museum Tourism in Pekalongan City. International Conference on Rural Development and Enterpreneurship 2019 : Enhancing Small Busniness and Rural Development Toward Industrial Revolution 4.0. hal.510–517.

Hudani, S.R., Kusumastuti, A.E. & Azizah, S. 2021. Tingkat Kepuasan Rumah Tangga Miskin Penerima Program Bekerja (Bedah Kemiskinan Rakyat Sejahtera) di Kabupaten Cirebon. JITRO: Jurnal Ilmu dan Teknologi Peternakan Tropis, 8(2): 132–140.

Kalia, P., Mladenovic, D. & Duque, A.A. 2022. Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades: A Bibliometric Analysis. Sage Open, 12(4): 2–14.

Lutfi, W. 2021. Jumlah Desa Wisata Kian Meningkat dan Bentuk Sinergi Banyak Pihak Kelola Potensi Desa. Good News.

Mahitarani, A.I., Budiasa, I.W. & Ustriyana, I.N.G. 2021. Analisis Willingness To Pay Pengunjung Ekowisata Desa Budaya Kertalangu dalam Upaya Pemeliharaan Lingkungan. Jurnal Agribisnis Dan Agrowisata (Journal Of Agribusiness And Agritourism), 10(1): 137–143.

Maulana, R.R. & Pratama, R. 2022. Dinamika Pengembangan Desa Wisata Berkelanjutan Di Desa Tanjung Lanjut. Prosiding Seminar Nasional Program Studi Ilmu Pemerintahan Universitas Galuh Tahun 2022. hal.149–159.

Pongsuppat, U., Jantarat, P., Kamhangwong, D. & Wicha, S. 2023. Enhancing Local Tourism Sustainability Through A Digital Local Tourism Management System (DLTMS). 2023 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON). hal.393–398.

Preko, A., Amoako, G. & Dzogbenuku, R. 2022. Digital Tourism Experience for Tourist Site Revisit: An Empirical View From Ghana. Journal of Hospitality and Tourism Insights, 6(3): 1–10.

Priyadi, A. 2022. Desa Wisata Gegesik Kulon. Pesona Indonesia. Tersedia di https://jadesta.kemenparekraf.go.id/desa/gegesik_kulon.

Rangkuti, F. 2014. Analisis SWOT Cara Perhitungan Bobot, Rating, dan OCAI. Jakarta: Gramedia.

Remetwa, M. & Sisharini, N. 2018. Analisis Strategi Dan Sistem Informasi Manajemen dengan Menggunakan Strengths, Weaknesses, Opportunities, Threats (SWOT). Jurnal Riset Inspirasi Manajemen dan Kewirausahaan, 2(1): 38–45.

Rofiaregina, Fibrika, M.S. & Hidayah, A.A. 2023. Pengembangan Digital Tourism sebagai Media Promosi Objek Wisata Telaga Menjer. SAINS: Jurnal Manajemen dan Bisnis, 15(2): 224–244.

Roque, M.I. & Forte, M.J. 2017. Digital Strategies to a Local Cultural Tourism Development: Project e-Carnide. International Journal of Cultural and Digital Tourism, X(X): 1–15.

Suryahani, I., Susilowati, I., Nugroho, M. & Mafruhah, I. 2020. Management of Natural and Cultural Tourism in Dieng, Indonesia : Empirical Study with Mactor Analysis. e-journal UNDIP, 11(7): 1232–1241.

Tamelan & Harijono, H. 2019. Konsep Ekowisata Sebagai Alternatif Pengembangan Infrasruktur Pariwisata Di Kabupaten Rote Ndao NTT. Jurnal Teknologi, 13(2): 29–35.

Tjahjadi, A.M. 2016. Kesiapan Sektor Pariwisata Indonesia dalam Menghadapi MEA : Analisis Keunggulan Komparatif pada Sektor Pariwisata Maritim Yogyakarta Fakultas Ekonomika dan Bisnis Universitas Gadjah Mada. (October).

Yanti, D. 2019. Analisis Strategi Pengembangan Digital Tourism Sebagai Promosi Pariwisata Di Toba Samosir. Jurnal Darma Agung, 27(1): 814–821.

Yuliati, E. & Suwandono, D. 2016. Arahan Konsep dan Strategi Pengembangan Kawasan Desa Wisata Nongkosawit Sebagai Destinasi Wisata Kota Semarang. RUANG, 2(4): 263–272.

Zakaria, F. & Suprihardjo, D. 2014. Konsep Pengembangan Kawasan Desa Wisata di Desa Bandungan Kecamatan Pakong Kabupaten Pamekasan. Jurnal Teknik Pomits, 3(2): 245–249.


Refbacks

  • There are currently no refbacks.