Analysis Of Trust And Information Quality Toward Online Shopping Purchase Decision

Dyan Arintowati, Mustafidah Mahardhika, Risma Dwi Antika

Abstract


This research aims to analyze the impact of trust and information quality on the online purchase decisions of Puhkerep Village’s people. This research is conducted by quantitative approach. Data collection techniques include conducting interviews, documentation and distributing questionnaires to the Puhkerep Village’s people. The research results indicate that the variables of trust and information quality have a significant influence on purchase decisions and the variables of trust and information quality variables simultaneously influence purchase decision. The conclusion of this research is that trust and quality of information have a significant role in shaping online purchase decisions for Puhkerep Village’s people. Therefore, the management and improvement of consumer confidence and the provision of quality information will contribute positively to the improvement of online shopping purchase decisions.

Keywords: Trust, Information Quality, Purchase Decision


Full Text:

PDF

References


Abarna, K. R., Vijayalakshmi, V., & Andal, V. (2023). Impact of Risk and Trust on the Purchase Decision of Online Shopping Customers- a Study With Reference To Chennai City. International Journal of Professional Business Review, 8(4), 1–10. https://doi.org/10.26668/businessreview/2023.v8i4.1150

Bobby Esa, P. (2019). Pengaruh Kepercayaan, Kualitas Informasi, dan Persepsi Risiko Terhadap Keputusan Pembelian di Shopee (Studi kasus Pada Masyarakat Kecamatan Mandau Kabupaten Bengkalis). In Dalam Skripsi. Universitas Islam Negeri Sultan Syarif Kasim Riau. http://repository.uin-suska.ac.id/id/eprint/21852

Esa Indra Mustika, & Antoni Ludfi Arifin. (2021). the Influence of Trust and Information Quality on Online Purchase Decision in the Shopee Application (a Case Study on Pt Sri Bogor’S Employee). International Journal of Social Science, 1(2), 37–42. https://doi.org/10.53625/ijss.v1i2.134

Fadhillah, A., Zebua, Y., & Prayoga, Y. (2021). Analysis of Information Quality, Trust and Satisfaction on Customer Participation (Case Study on Customer Online Shop Shopee In Rantauprapat). Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(2), 3039–3051. https://doi.org/10.33258/birci.v4i2.2010

Inggaris, A. F., & Wibowo, S. (2023). Analysis of The Influence of Information Quality, Ease of Use, and Trust on Online Purchase Decisions on Shopee (Research On Users Of The Shopee E-Commerce Platform At Muhammadiyah University Yogyakarta). Journal of Business Management and Islamic Banking, 02(3), 293–304. https://doi.org/10.14421/jbmib.v2i3.2095

Jayanti, R., Hafidzi, A., & Izzuddin, A. (2022). The Influence Of Information Quality, Online Customer Reviews And Postage Subsidy Promos On Purchasing Decisions On E-Commerce Shopee. https://doi.org/10.4108/eai.10-8-2022.2320915

Rasidi, W. A. R., & Monika Tiarawati. (2021). The Effect of Convenience and Trust on Online Purchasing Decision (on Blibli Platform). Journal of Business and Management Review, 2(8), 531–543. https://doi.org/10.47153/jbmr28.1862021

Sugiyono. (2017). Metode penelitian bisnis: pendekatan kuantitatif, kualitatif, kombinasi, dan R&D. Penerbit CV Alfabeta.

Sukma, A., Handayani, R., Oktaviani, D., & Hapsari, A. Y. (2023). The Effect of Product Quality and Information Quality on Buying Decisions through Purchase interest. Enrichment: Journal of Management, 13(3), 1933–1944.

Yuliana, R., & Pantawis, S. (2023). Yuliana & Pantawis Page 177 of 182 EKSIS. 17(2), 177–182. https://ejournal.stiedewantara.ac.id/index.php/001/article/view/1072


Refbacks

  • There are currently no refbacks.