ENTERPRENEURSHIP ORIENTATION AND BUSINESS STRATEGIES ROLE TO ACHIEVE COMPETITIVE ADVANTAGE IN THE SMALL AND MEDIUM ENTERPRISE

Abstract

Small Medium Enterprise developing indirectly help economics a state. But SME
are still have various weakness from external and internal factor. Qualified
human resource needed to settle that problem in the effort to render competitive
advantage for enterprise. Competitive Advantage is a positioning be worked
organization as effort to defeat competitor and increases firm performance. One
of human resource development factor is ability in entrepreneur orientation.
Entrepreneur Orientation will increase enterprise resource ability in establish
business strategy that enterprise benefit so enterprise have uniqueness and
Competitive Advantage to be compared with by the other firm.