KEPUTUSAN PENDANAAN DAN STRATEGI BISNIS BERSAING UNTUK MENDORONG PENINGKATKAN NILAI PERUSAHAAN (STUDI PADA UMKM KABUPATEN BANYUMAS)

Abstract

Small-Medium Enterprises (SMEs) are the small scale industries, but their activities are valuable to be one of the country’s economic support. SMEs usually less knowledge of entrepreneurship better than larger company, but the owner of SMEs are dedicated all of the ablities to improve their bussiness. Some policies toward bussiness activities are made to run the bussiness well. Most common issue of SMEs is the funding. This funding source comes from internal and external, whereas from external could be from debt. This debt for sure endorse the financial support system. For this paper, research aims to know the influence of funding toward company’s value, to know the influence of bussiness strategy toward company’s value, to know the debt is the most influence to funding strategy, know that the focus strategy is the most influence to bussiness strategy on SMEs, to know the correlation between funding policy and bussiness strategy. The data collected by distributing questionnaires through a hundred SMEs in Banyumas regency and are processed with SEM models. The result shows that the most preferable funding policy of SMEs is short term debt, that the focus strategy is the bussiness strategy that most preferable, that funding policy and bussiness strategy has a correlation one to another, and the last that the funding poliy and strategy of bussiness taht used by the SMEs support to increase the firm’s value.