SWOT ANALYSIS TO IMPROVE THE SUSTAINABILITY OF TOURIST VILLAGES: CASE STUDY ON KAMPOENG MINO NOPIA, PEKUNDEN, BANYUMAS, CENTRAL JAVA

Dwita Aprillia Floresti, Monica Rosiana

Abstract


Kampoeng Nopia, Mino Tourism Village, is a tourist village in Banyumas Regency that offers unique tours, including making nopia mino, ornamental plants and three-dimensional (3D) wall paintings. This tourist village has great potential to become the local government's attention to be developed. However, the covid-19 pandemic changed the situation in the tourist village. The purpose of this study was to analyze and identify changes that occurred in Kampoeng Nopia Mino Tourism Village before and after the Covid-19 Pandemic in Indonesia. The research method used a qualitative approach to SWOT analysis, namely by distributing questionnaires and interviews. This study indicates that before the Covid 19 pandemic, the production of Nopia Mino was high until it was sent outside the island of Java. Besides that, many tourists from within the country and abroad came to learn how to make Nopia Mino or take pictures on three-dimensional painting walls. (3D). After the Covid-19 pandemic, the tourist village was empty of visitors, and production dropped dramatically. When we have done the SWOT analysis, it is hoped that it can make the tourist village more sustainable.

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References


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