The Role of Social Media Toward Patient Satisfication and Patient Loyalty in Private Clinic

Nadila Nur Pratiwi, Nur Choirul Afif, Eman Sutrisna

Abstract


Communication is one of factors that related to patient satisfication and loyalty in health service. Communication can occur between clinic and patients, also doctor and patients. In this digital era, social media is the new way for communicate. Therefore, patients can access easily through social media about the clinic they want to visit as the form of communication. This study used an analytical survey design with 40 respondents who have received a service from clinic. They are selected by simple purposive sampling. Data were collected using an online questionnaire. Data was analyzed using SPSS. The result is social media is associated with patient satisfication and loyalty.

Keywords: Social media, satisfication, loyalty, clinic


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References


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