Analysis of Internal and External Factors as a Form of Strategy to Improve the Performance of UKM Gropak Banyumas

Dwita Aprillia Floresti

Abstract


The purpose of this study is to analyze the internal and external factors felt by the Gropak Banyumas SMEs and find the best strategies that can be applied to improve the performance of the Gropak Banyumas SMEs during the Covid-19 pandemic. The research method used to analyze these objectives is to use a quantitative descriptive approach. The main target of this research is the Banyumas gropak entrepreneur. The results of the research conducted that in Gropak SMEs, all aspects originating from external factors include aspects of government policy, socio-cultural and economic aspects, aspects of the role of related institutions and internal factors which include aspects of human resources, financial aspects, technical aspects of production and operations, market aspects. and marketing can have a considerable influence on improving sales performance, labor growth and marketing in SMEs. In the production process, most of which use a handmade process, so that the technical aspects of production and operation with the use of technology have little influence on the performance of SMEs.
Keywords: Banyumas Gropak, SME Performance, Covid-19


Full Text:

PDF

References


I. D. K. R., Brahmayanti, .A., & Subaedi. 2010. Kompetensi SDM UKM dan Pengaruhnya Terhadap Kinerja UKM di Surabaya. Jurnal Manajemen dan Kewirausahaan. Vol. 12 No. 1. Hal: 42-55.

Cao, Yi. 2014. The effects of external and internal factors on firm performance of high-technology SMEs in China. Royal Holloway, University of London

David, F. R. 2009. Manajemen Strategis. Jakarta: Salemba Empat. Dewanti dan Retno. 2008. Kewirausahaan. Jakarta: Mitra Wacana Media

Husnan, Suad dan Enny Pudjiastuti. 2015. Dasar-Dasar Manajemen Keuangan, Edisi Ketujuh. Yogyakarta: UPP STIM YKPN.

Ismail, Noor. Kuivalainen, Olli. 2015. The effect of internal capabilities and external environment on small- and medium-sized enterprises' international performance and the role of the foreign market scope: The case of the Malaysian halal food industry. Journal of International Entrepreneurship, Vol. 13 Issue 4, p418-451

Kalita, Alexander. 2017. The Innovation Performance Of Russian Smes: The Role Of Internal Factors And The External Transition Context. Journal of Business Management, Issue 13, p20-39

Kamsir, dan Jakfar. 2003. Studi Kelayakan Bisnis. Jakarta: Kencana Prenada Media Group.

Minuzu, Musran. 2010. Pengaruh Faktor-Faktor Eksternal dan Internal Terhadap Kinerja Usaha Mikro Kecil (UMK) di Sulawesi Selatan. Jurnal Manajemen dan Kewirausahaan Universitas Hasanuddin

Mutegi, H. K., Njeru, P. W., dan Ongesa, N. T. 2015. Financial Literacy And Its Impact On Loan Repayment By Small And Medium Entreprenurs. International Journal of Economics, Commerce and Management, Vol. 3 (Issue 3), 1-28.

Rodhiyah. 2015. Dampak Sosial Ekonomi Keberadaan Usaha Kecil Menengah (Ukm) Konveksi Di Kota Semarang. Jurnal Ilmu Sosial. Vol. 14. No. 1. Hal 1-14

Sandra, A., & Purwanto, E. 2015. Pengaruh Faktor-faktor Eksternal dan Internal terhadap Kinerja Usaha Kecil dan Menengah di Jakarta. Business Management Journal, Vol 11. No 1.

Sugiyono. 2015. Metode Penelitian Kombinasi (Mix Methods). Bandung: Alfabeta. Suryana. 2013. Kewirausahaan Kiat dan Proses Menuju Sukses. Jakarta: Salemba

Empat


Refbacks

  • There are currently no refbacks.