PENGARUH KEMITRAAN DAN KEWIRAUSAHAAN TERHADAP SALURAN DISTRIBUSI, SERTA PENGARUHNYA TERHADAP KINERJA USAHA UMKM DI KABUPATEN BREBES

Abstract

Strategies of feed cattle for profit is to develop a distribution system so as to develop partnerships broiler farm. Research on strategy choice partnership is one form of strategic alliances that can improve business performance through some influence that is a partnership (relationship), entrepreneurship and distribution (distribution channel). The purpose of this study was to (1) analyze the effect factors to the partnership distribution sales, (2) analyze the influence of factors on the distribution of entrepreneurial sales, and (3) to analyze the distribution factors that influence the performance of the business. For sample this research is the broiler breeders that joined in the partnership. This technique is analyzed by using SEM (Structural Equation Modeling), through the application program AMOS. This research in the wake of several independent variables and some of the dependent variable in the form factor (construction in the wake of several variables indicator). Keywords:broiler farm, business performance, relationship, entrepreneurship, distribution channel.