PENGARUH FAKTOR PENGETAHUAN DALAM MEMPREDIKSI SIKAP UNTUK MENGKONSUMSI MAKANAN HALAL

Abstract

This research aims to 1) to test the influence of variable attitude, subjective norms and control behavior on intention to consume halal food products in Indonesia, 2) to test the variable knowledge capable of influencing attitudes to consume halal food products in Indonesia. Secondary data is derived from the study of theory and research results. Primary data obtained through a questionnaire with respondents adult of at least 18 years of age and living in the Islamic environment in Purwokerto-Jateng-Indonesia. The method is based on the concept of the TPB are tested and analyzed with the SPSS Regression. It was concluded that 1) Variables attitudes and behavior of the Controls have no effect significant positive, 2) subjective Norms Variables significant positive effect on intention, 3) Variable knowledge of significant positive effect on attitudes. There are variables that contribute Knowledge able to predict attitudes, and proved that the consumer does not have a plan that Indonesia both in intending to consume halal food, which means that Indonesia has not fully consumer characteristics capable of adopting the concept of TPB, so proposed TPB modification of knowledge or Theory of Planned Behavior, Attitude from Knowledge is acceptable. Key Words: Attitude, Halal, Knowledge, Predictions, TPB