PENGARUH NILAI-NILAI KEWIRAUSAHAAN TERHADAP STRATEGI UKM DENGAN GENDER SEBAGAI VARIABEL MODERASI (Studi pada UKM di wilayah Kabupaten Banyumas)

Abstract

Indonesia is a large country that have significant opportunities to growth as one of
powerful economic country in the world. One sector that support Indonesian
economic growth is the existence of SMEs. Sucessfull SMEs derived from a good
strategies that support by a good execution in field of human resources,
marketing,operational,finance and technology. This research has analysed the
effect of entreprenurial values on SMEs strategies by also considering gender as
moderator variable that can affect the effect between those two variables. The
research results has show that entrepreunial values has positive effect on SMEs
strategy on Banyumas residence. Gender also has not proven become moderating
variable that can strengthen the effect between entreprenurial values on SMEs
strategy.