UPAYA PENINGKATAN DAYA SAING DAN PELUANG “DISRUPTIVE INNOVATION” UKM MINYAK NILAM DI KABUPATEN BANYUMAS BERDASARKAN ANALISIS RANTAI NILAI

Abstract

Indonesia is an exporter of patchouli oil (patchouli oil) in the world with a market
share of 90 percent. Indonesian patchouli oil industry has enormous potential, but
the development of this industry very slowly. It is caused by various problems
originating from the scope of the essential oil industry itself. This study aims to map
the activity and SMEs value chain model, patchouli oil and determine the cost
driver through the analysis of the value chain (value chain analysis, VCA). With
mapped value chain activities in SMEs the patchouli oil, it will form the ability to
compete at the same time creating a "disruptive innovation" for the industry itself.
The study was conducted in Banyumas regency, Central Java province. Primary
data were collected by literature study, observation and in-depth interviews. Based
on the analysis of the value chain is known that the cost driver of patchouli oil
business is the purchase of raw materials patchouli oil. In this study also produced
recommendations disruptive innovation was the production of products that
combine aesthetics as well between SMEs and health by changing the supply chain
before.
Keywords : Patchouli oil, value chain analysis, cost driver, destillation, supply
chain