VALUE CHAIN KLASTER PARIWISATA BANYUMAS: PENDEKATAN MULTIPLE CASE STUDY

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DOI:

https://doi.org/10.32424/jeba.v20i2.1110

Abstract

Penelitian ini bertujuan untuk mengidentifikasi rantai nilai pariwisata yang berbasis perkotaan dan di wilayah Baturraden. Desain riset multiple case studydipilih karena dilakukan pada dua settingdan pertimbangan kompleksitas fenomena yang diteliti. Pengumpulan data dilakukan dengan wawancara mendalam dengan metode terstruktur dan tidak terstruktur.  Hasil penelitian menunjukkan bahwa kerjasama lintas pemangku kepentingan sangat diperlukan, dengan mengoptimalkan kekuatan dan peluang yang ada, dan meminimalkan kelemahan  yang ada pada kedua destinasi tersebut.

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Published

2018-03-21

Issue

Vol. 20 No. 2 (2018)

Section

Articles

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