THE EFFECT OF YOUTUBE BEAUTY VLOGGER CREDIBILITY AND PARA-SOCIAL INTERACTION TO CONSUMER BUYING INTENT FOR FOCALLURE MAKE-UP PRODUCT

Lianindra Lianindra

Abstract


Abstract. This study relies on the persuasion factors related to the beauty vlogger. This research analyze the relationship of, beauty vlogger credibility and para-social interaction – the characteristics that could lead to initiate consumer buying intent. Quantitative analyze was utilized to examine the degree of purchase intention thru scales that have been build before by academism.

 

Keywords: Para-social Interaction (PSI), Source Credibility, Beauty Vlogger, YouTube and Consumer Buying Intent


Full Text:

PDF

References


REFFERENCES

Alan M. Rubin, Elizabeth M. Perse and Robert A. Powell. 1985. Loneliness, Parasocial Interaction, and Local Televison News Viewing. Journal of Human Communication Research 12(2): 155-180.

Arienne Ferchaud, Jenna Grzeslo, Stephanie Orme and Jared LaGroue. 2017. Parasocial Attributes and YouTube personalities: Exploring content trends across the most subscribed YouTube channels. Journal of Computers in Human Behavior --: --.

Bagozzi, Richard P. 1981. Attitudes, Intention and Behavior: A Test of Some Key Hypotheses. Journal of Personality and Social Phsycology 41 (4): 607-627.

Bhatia, Aditi.2017. Interdiscursive performance in digital professions: The case of YuTube tutorials. Journal of Pragmatics 124 (--): 106-120,

Chen, Y.-L., Chang, C.-L., & Yeh, C.-S. 2017. Emotion classification of YouTube videos. Decision Support Systems 101 (--): 40–50.

Chin, Phaik Nie, Salmi Mohd Isa and Yasmin Alodin. 2019. The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility. Journal of Marketing communication --:--.

Eyal, K., & Rubin, A. M. (2003). Viewer Aggression and Homophily, Identification, and Parasocial Relationships With Television Characters. Journal of Broadcasting & Electronic Media, 47(1), 77–98.

Ferchaud, Arienne, Jenna Grzeslo, Stephanie Orme and Jared LaGroue. 2017. Parasocial attributes and YouTube personalities: Exlpoering content trends across the most subscribed YouTube channels. Computers in Human Behavior – (--): --.

Frobenius, M. 2014. Audience design in monologues: How vloggers involve their viewers. Journal of Pragmatics 72 (--): 59–72.

Hovland, C. and W. Weiss. 1951, The Influence of source credibility on communication effectiveness. Journal of Public Opinion Quarterly 15 (6): 35-50.

Lee, J. E., & Watkins, B. 2016. YouTube vloggers’ influence on consumer luxury brand perceptions and intentions. Journal of Business Research, 69(12), 5753–5760.

La Grou

Morwitz, Vicki. 2012. Consumers’ Purchase Intentions and their Behavior. Foundations and Trends in Marketing 7(3), 181–230.

Rogers, E. M., & Bhowmik, D. K. 1970. Homophily-Heterophily: Relational Concepts for Communication Research. Public Opinion Quarterly, 34(4), 523.

Saxena, Anant. 2011. Blogs and Their Impact on Purchase Intention: A Structural Equation Modelling Approach. Journal of Paradigm XV(1&2): --.

Ohanian, Roobina. 2013. Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness. Journal of Advertising 19 (3): 39-52.

C.E. Ten Have. 2017. Beauty vloggers and their influence on consumer-buying intentions. This thesis published, Erasmus University Rotterdam, Rotterdam, Netherlands.


Refbacks

  • There are currently no refbacks.