Sustainable Cultural Tourism Development Strategy : Swot Approach

Fitria Nurul Azizah, Chomsatun Harofah


Changes in tourism which are currently developing from mass tourism to special interest tourism, have encouraged Djagongan Koena tourism in Kejawar Banyumas Village to become a cultural tourism village with an interesting concept of living culture, such as arts, culinary arts, crafts, and others. This tourist village has the potential to be developed into a tourist destination that prioritizes its cultural values by paying attention to sustainability aspects. Then the problem that arises is what is the right strategy for developing sustainable cultural tourism in the Djangongan Koena Kejawar Banyumas tourism village, with the aim of identifying and analyzing sustainable tourism village development strategies used by the Djangongan Koena Kejawar Banyumas tourism village. The analysis technique in this research is descriptive qualitative analysis and SWOT analysis. Through field research, the data collection methods used in this research are observation methods, interview methods, and documentation. Sustainable tourism is tourism that pays attention to social, economic & environmental impacts for now and in the future.

The results of the analysis compiled in the SWOT matrix can be grouped into 4 main strategies, namely optimizing the environmental management of cultural tourism sites in the Djajongan Koena tourist village, optimizing the potential for home-based businesses and assisting the community to support social tourism activities, managing non-material cultural assets in the village as tourism products and managing non-material cultural assets in the village through opportunities for cooperation with the government. Of the four strategies, each has a way of development.

Keywords: Development Strategy, Cultural Tourism, Sustainability, SWOT Analysis


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