Setyowati, Aprilianing, Universitas Jenderal Soedirman, Indonesia
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Vol 3 (2022): Proceeding of International Conference Sustainable Competitive Advantage 12th - Articles
The Influence of Visual Packaging Design on Brand Preference with Mediating Variables Perceived Quality and Perceived Value (Study on Unsoed Students Consumers SilverQueen)
Abstract PDF
ISSN: 3026-5479