Digipreneurship Concept for Enhancing SMEs Performance on Post Pandemic Covid-19

Alisa Tri Nawarini, Intan Shaferi

Abstract


Pandemic situation has embracing all sector , including economics. Small Medium Entreprises (SMEs) has bear the most damaging affect of those pandemic. To attain those effect SMES need to revitalize their bussiness strategy. One of strategy they used is to digitilize their marketing activities. This paper will examine the importance of digipreneurship concept application on SMES bussiness strategy as the way to cope the situation. Application of digipreneurship concept in SMES operational activities has proved successfully can enhancing SMES performance.

 

Keywords : digitalization; digipreneurship; performance.


Full Text:

PDF

References


Akpan, I.J.; Soopramanien, D.; Kwak, D.-H. (2020). Cutting-edge technologies for small business and innovation in the era of COVID-19 global health pandemic. Journal Small Bussines And Entrepreneurship 2020, 1–11.

Barron, A., Hulten, P., & Hudson, S. (2012). The financial crisis and the gathering of political intelligence: A cross-country comparison of SMEs in France, Sweden and the UK. International Small Business Journal, 30(4), 345–366

Davidson, E. and Vaast, E. (2010), “Digital entrepreneurship and its sociomaterial enactment”, paper presented at 43rd Hawaii International Conference on System Sciences, University of Hawaii at Manoa, Hawaii, 5-8 January

European Commission (2015). European Commission (EC), Digital Transformation of European Industry and Enterprises; A report of the Strategic Policy Forum on Digital Entrepreneurship, available from: http://ec.europa.eu/DocsRoom/documents/9462/attachments/1/translations/en/renditions/native

European Commission (2013). European Commission (EC), Digital Entrepreneurship study; Project Description, 2013, available from: https://ec.europa.eu/growth/tools databases/dem/monitor/project-description

Hair, N., Wetsch, L.R., Hull, C.E., Perotti, V. and Hung, Y.-T.C. (2012), “Market orientation in digital entrepreneurship: advantages and challenges in a web 2.0 networked world”, International Journal of Innovation and Technology Management, Vol. 9 No. 9, available at: https://doi.org/10. 1142/S0219877012500459

Hsieh, Y.-J. and Wu, Y. (2018), “Entrepreneurship through the platform strategythe digital era: insights and research opportunities”, Computers in Human Behavior, pp. 1-9.

Hull, C.E., Hung, Y.-T.C., Hair, N., Perotti, V. and DeMartino, R. (2007), “Taking advantage of digital opportunities: a typology of digital entrepreneurship”, International Journal of Networking and Virtual Organizations, Vol. 4 No. 3, pp. 290-303.

Le Dinh, T., Vu, M.C. and Ayayi, A. (2018), “Towards a living lab for promoting the digital entrepreneurship process”, International Journal of Entrepreneurship, Vol. 22 No. 1, pp. 1-17.

O’Regan, N., Ghobadian, A., & Gallear, D. (2006). In search of the drivers of high growth in manufacturing SMEs. Technovation, 26(1), 30–41

Palmer, C., Kraus, S., Oner, H., Kailer, N. and Huber, L. (2018), “Entrepreneurial burnout: a systematic review and research map”, International Journal of Entrepreneurship and Small Business.

Mayr, S., Mitter, C., & Aichmayr, A. (2016). Corporate crisis and sustainable reorganization: Evidence from bankrupt Austrian SMEs. Journal of Small Business Management, 55(1), 108–127.

Nugraha Aryan Eka Prasetya (2016). Digipreneur education as the solution for SMES Competition in Digital Era. Dinamika Pendidikan, 11(2). 143-148

Winarsih, Indriastuti M, Fuad K. (2020). Impact of Covid-19 on Digital Transformation and Sustainability in Small and Medium Enterprises (SMEs): A Conceptual Framework.. Advances in Intelligent Systems and Computing. Springer, Cham. 2021;1194.

https://www.ekon.go.id/publikasi/detail/2939/ Dukungan Pemerintah Bagi UMKM Agar Pulih di Masa Pandemi - Kementerian Koordinator Bidang Perekonomian Republik Indonesia, 28 April 2021

https://static1.squarespace.com/static/5393d501e4b0643446abd228/t/5a83876b71c10b85cc1bd35d/1518569362142/MSME+Report-APAC.PDF


Refbacks

  • There are currently no refbacks.